Regulatory disclosure

AMFI-registered Mutual Fund Distributor

As an AMFI-registered Mutual Fund Distributor (ARN-356330) operating under SEBI's regulatory framework, Scholarly Investing offers a complimentary goal-based investment review to help you identify the right mutual fund schemes based on your life goals, risk appetite, and investment horizon. This service is provided as part of the distribution relationship with AMCs — at no direct cost to you.

What this means in practice

  • We earn the standard distributor trail commission from the Asset Management Company (AMC) when you invest in a regular plan through us. This is paid by the AMC out of the fund's expense ratio.
  • We do not charge you separately for the platform, the educational content, or the goal-based review. The economics work via the distribution relationship.
  • Where a direct plan is the better answer for your situation, the modules, tools, and the AI tutor say so explicitly. The platform's voice does not change to optimise our commission.
  • We are not a SEBI-registered Investment Adviser (RIA). For fee-only fiduciary advice you may also engage a SEBI-registered RIA in addition to using this platform.

KYC requirement

A goal-based investment plan and any actual mutual fund transaction require SEBI-mandated KYC — PAN, Aadhaar, address proof, bank details, FATCA/CRS declaration. KYC is a one-time process and is portable across all SEBI-registered intermediaries through KRA (KYC Registration Agencies). If your KYC is already complete with another intermediary, only verification is needed; no fresh document submission.

Conflicts of interest — disclosed

A distributor's commission is an inherent conflict of interest. SEBI requires us to disclose it; we do, here and in Module 0 of the curriculum. Two practical safeguards in our setup:

  1. The published curriculum recommends low-cost direct plans wherever they are the right answer, with the maths laid out — readers can independently verify whether the recommendation aligns with their interests.
  2. Our information ratio screener, alpha-attribution analytics, and tax calculator are available without an account, so an investor can evaluate any recommendation we make against the same tools we use.

Grievance redressal

For any complaint, escalation, or feedback, write to reverse_his_1b@icloud.com. If unresolved within 30 days you may escalate to AMFI India (amfiindia.com) or SEBI's SCORES portal (scores.sebi.gov.in).

Request a complimentary goal-based review →

Login & basic profile are required so we have a starting point for the review. KYC verification is initiated only after you confirm intent to transact.